We are a Visual Merchandising Agency UK

BIG AGENCY THINKING WITHOUT THE PRICE TAG

Creating impactful visual merchandising for brands across the UK, Backlash blends creativity and strategy to bring bold retail experiences to life.

OUR WORK

We work across multiple experience channels, spanning experiential, pop-up shops, retail & visual merchandising.

PRADA BEAUTY The Prada Picnic

PRADA BEAUTY
The Prada Picnic

KITH Kith X Wilson Tennis Roadshow

KITH
Kith X Wilson Tennis Roadshow

Rascals Music Box Pop-Up

Rascals
Music Box Pop-Up

L'Oreal Paris The Worth It Experience

L'Oreal Paris
The Worth It Experience

VIEVE Skin Nova Complexion Airstream Roadshow

VIEVE
Skin Nova Complexion Airstream Roadshow

Marc Jacobs Mirror Box Pop-Up

Marc Jacobs
Mirror Box Pop-Up

OUR CLIENTS

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  • “The Backlash team are amazing - super creative and always coming up with creative and innovative ways to breathe life into the smallest of briefs, the team always amaze me with the concepts they come up and bring to life.”

    Senior Manager, Visual Merchandising & Property, Kendo Brands

  • "Their ability to manage all changes and stay positive is impressive. They strongly showcased they had it all in-hand."

    Senior Global Brand Manager, Beauty Pie

  • "The Backlash team are incredibly flexible & very solution-orientated"

    Director Of Global Partnerships, Fit XR

THE GRAM

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Follow us @backlashcreative

Latest work from Backlash for iconic British skincare brand ELEMIS - To celebrate their partnership as the Official Skincare Partner to the Aston Martin Aramco Formula One Team, Backlash created a luxurious trackside skincare spa pop up. The experien
Backlash x Kith - pre-launching the exclusive Kith for Wilson tennis collection, unveiled across three London landmarks ahead of its global release. The immersive experience made stops at Potters Fields with views of Tower Bridge, Covent Garden and B
Presenting the iconic Armani Beauty Luminous Silk Foundation at Boots Beauty Live immersive retail sites. The in-retail pop was live across Covent Garden and Meadowhall Boots, offering beauty lovers the opportunity to be professionally shade matched
Presenting the iconic Armani Beauty Luminous Silk Foundation at Boots Beauty Live immersive retail sites. The in-retail pop was live across Covent Garden and Meadowhall Boots, offering beauty lovers the opportunity to be professionally shade matched