Opinions, ideas and the occasional hot take always served with lashings of creativity.
Toy Visual Merchandising: Shop-in-Shops and In-Store Displays That Are Ahead Of The Game
The toy aisle is one of the most competitive spaces in retail, and your product has only seconds to earn attention. Toy visual merchandising helps brands win those seconds, and well-planned toy in-store displays can turn a quick glance into a purchase.
The Backlash Playbook: How to Plan a Successful Pop-Up Shop in London
London remains the beating heart of experiential retail. From Covent Garden takeovers to Westfield activations, brands keep returning to the capital for its footfall, media coverage and culturally switched-on shoppers. But a pop-up shop launch that delivers results doesn't happen by accident — it's the product of careful planning, the right location and a team who understands the city's quirks. Here's our playbook.
Sophie Roberts Features in LBB Online's Uprising Series
We're excited to share that Sophie Roberts, Account Manager at Backlash, has been profiled by Little Black Book (LBB) as part of their Uprising series, which spotlights rising talent across the creative industry.
The Backlash Forecast: 7 Experiential Marketing Trends Shaping Brand Experiences in 2026
Discover our top experiential marketing trends, that are shaping brand experiences in 2026 and learn how a brand experience agency creates engaging, future-ready campaigns.