Maker’s Mark | Star Hill Farm Selfridges Launch
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Visual Merchandising
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Selfridges, London
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Creative Concept | Design | Creative Production
Brief.
The renowned bourbon whiskey brand Maker’s Mark has developed a totally new brand called Star Hill Farm, a bold evolution that embraces sustainable agriculture practices, choice of grain varietals, soil health, and even the trees used to craft the wood barrels. Maker’s Mark sought to bring this story to life with an engaging and impactful brand moment at the iconic Selfridges London. The challenge was to design two striking product displays: one to attract attention from the street in a high-profile window, and another to drive in-store engagement and conversion within the Selfridges Wine Shop. The displays needed to launch the exclusive new Star Hill Farm product while reinforcing the wider Maker’s Mark portfolio.
Solution.
The creative concept ‘Nature as the Maker’ celebrates the authenticity and environmental ethos behind Star Hill Farm. Our fully sustainable production approach used real wheat fields, recycled materials throughout, and FSC certified wood to create a rich, tactile experience. The Selfridges window display featured a rolling field of wheat beneath a dramatic ‘big sky’ backdrop, with lighting design carefully choreographed to create a sense of drama and day-to-night transition.
The takeover successfully introduced Star Hill Farm to a new, premium audience while reinforcing Maker’s Mark’s reputation as an innovator and leader in purpose driven spirits.
This dramatic scene drew the attention of passersby and encouraged footfall into the store. The window display linked through to the Selfridges Wine Shop department where we created a simple but bold setup that maximised the possibilities against the Selfridges visual merchandising in-store design guidelines.
Results.
The six-week retail activation included a one-week, high-impact window display, earning visibility in one of London’s most iconic retail environments.
Consumer response exceeded expectations, with two product sell outs over the duration of the campaign
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