THREE
Jet Set Selfie Pop-up
Brief:
Three were looking to generate and maintain awareness of their ‘travel’ proposition by engaging the public at Gatwick Airport. They wanted a ‘stand-out’ experiential concept that brought their new ‘Travel with Swagger’ campaign to life.
Solution:
Playing on the insight that most of their younger audience loves a humble-brag airport selfie, we created the ultimate selfie upgrade - a private jet photo booth so they could #travelwithswagger.
This was a first for Gatwick Airport, which had never turned any of its retail units into a promotional pop-up space before.
• 44,000+ visitors at the experience over 30 days
• On average, 9.4% of the daily 17k footfall was converted to engage with the experience
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