EXPERIENTIAL MARKETING FOR BEAUTY BRANDS

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We create Beauty Brand Activations that are worth keeping memories of.

OUR WORK

We work across multiple experience channels, spanning experiential, pop-up shops, retail & visual merchandising.

PRADA BEAUTY The Prada Picnic

PRADA BEAUTY
The Prada Picnic

L'Oreal Paris The Worth It Experience

L'Oreal Paris
The Worth It Experience

PRADA Paradoxe Kiosk

PRADA
Paradoxe Kiosk

Marc Jacobs Mirror Box Pop-Up

Marc Jacobs
Mirror Box Pop-Up

VIEVE Vieve-stream Roadshow

VIEVE
Vieve-stream Roadshow

Charlotte Tilbury Big Lip Plumpgasm Inflatable Pop-up

Charlotte Tilbury
Big Lip Plumpgasm Inflatable Pop-up

OUR CLIENTS

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  • “The Backlash team are amazing - super creative and always coming up with creative and innovative ways to breathe life into the smallest of briefs, the team always amaze me with the concepts they come up and bring to life.”

    Senior Manager, Visual Merchandising & Property, Kendo Brands

  • "Their ability to manage all changes and stay positive is impressive. They strongly showcased they had it all in-hand."

    Senior Global Brand Manager, Beauty Pie

  • "The Backlash team are incredibly flexible & very solution-orientated"

    Director Of Global Partnerships, Fit XR

THE GRAM

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Follow us @backlashcreative

We’re thrilled to unveil our exclusive in-store pop-up at & Other Stories, Regent Street, celebrating the launch of the new collaboration with renowned designer Roksanda Ilinčić. #AndOtherStories #Roksanda #StoriesCollaboration #LondonFash
Experience the latest YSL beauty moment with exclusive YSL Loveshine Plumping Lip Oil Gloss pop-ups, created and designed by backlash. Now live across the UK in 8 Boots stores and 9 John Lewis & Partners locations, these pop-ups are your chance t
💖 The Pillow Talk Love Universe Roadshow is in full swing! We’ve already brought the love to Glasgow, Leeds, Manchester & Newcastle before we wrap things up in Birmingham!⁠ ⁠ 📞 Dial Charlotte on the Dream Phone to win prizes. 💌 Send a sw
💖 The Pillow Talk Love Universe Roadshow is in full swing! We’ve already brought the love to Glasgow, Leeds & Manchester. Next up Newcastle before we wrap things up in Birmingham!⁠ ⁠ 📞 Dial Charlotte on the Dream Phone to win prizes. 💌 S
Experience the latest YSL beauty moment with exclusive YSL Loveshine Plumping Lip Oil Gloss pop-ups, created and designed by backlash. Now live across the UK in 8 Boots stores and 9 John Lewis & Partners locations, these pop-ups are your chance t