Experiential Marketing for Beauty Brands

EXPERIENTIAL MARKETING FOR BEAUTY BRANDS

BIG AGENCY THINKING WITHOUT THE PRICE TAG
We create Beauty Brand Activations that are worth keeping memories of.

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OUR WORK

We work across multiple experience channels, spanning experiential, pop-up shops, retail & visual merchandising.

PRADA BEAUTY

The Prada Picnic — PRADA BEAUTY
The Prada Picnic

L'Oreal Paris

The Worth It Experience — L'Oreal Paris
The Worth It Experience

PRADA

Paradoxe Kiosk — PRADA
Paradoxe Kiosk

Marc Jacobs

Mirror Box Pop-Up — Marc Jacobs
Mirror Box Pop-Up

VIEVE

Vieve-stream Roadshow — VIEVE
Vieve-stream Roadshow

Charlotte Tilbury

Big Lip Plumpgasm Inflatable Pop-up — Charlotte Tilbury
Big Lip Plumpgasm Inflatable Pop-up

MORE WORK HERE

OUR CLIENTS

“The Backlash team are amazing - super creative and always coming up with creative and innovative ways to breathe life into the smallest of briefs, the team always amaze me with the concepts they come up and bring to life.”

Senior Manager, Visual Merchandising & Property, Kendo Brands
"Their ability to manage all changes and stay positive is impressive. They strongly showcased they had it all in-hand."

Senior Global Brand Manager, Beauty Pie
"The Backlash team are incredibly flexible & very solution-orientated"

Director Of Global Partnerships, Fit XR

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THE GRAM

Follow us @backlashcreative

💖 The Pillow Talk Love Universe Roadshow is in full swing! We’ve already brought the love to Glasgow, Leeds, Manchester & Newcastle before we wrap things up in Birmingham!⁠
⁠
📞 Dial Charlotte on the Dream Phone to win prizes.
💌 Send a sw

💖 The Pillow Talk Love Universe Roadshow is in full swing! We’ve already brought the love to Glasgow, Leeds & Manchester. Next up Newcastle before we wrap things up in Birmingham!⁠
⁠
📞 Dial Charlotte on the Dream Phone to win prizes.
💌 S

Experience the latest YSL beauty moment with exclusive YSL Loveshine Plumping Lip Oil Gloss pop-ups, created and designed by backlash. Now live across the UK in 8 Boots stores and 9 John Lewis & Partners locations, these pop-ups are your chance t

In celebration of the new Spring season and the highly anticipated sunshine that finally graced London’s once gloomy skies, Prada Beauty invited shoppers to discover its luxurious collection of beauty and fragrance in its picnic-themed pop-up.